Patagonia, an outdoor clothing brand with an environmental focus, was founded in 1973 by Yvon Chouinard, who since 1964 had been manufacturing pitons (metal anchors used in rock climbing) that would not damage the rock. While insisting on offering the best quality, the brand has contributed to a sustainable society and natural environment by developing eco-friendly materials and returning 1% of its sales back to society. Patagonia has redefined the role of a company and it continues to inspire the outdoor industry and the world.
INTRO
PUBLISHER’S NOTE
COMMENTS
Comments and views about Patagonia on websites and in social media
LINEUP
Businesses
Patagonia’s products consist of outdoor clothing and gear, food, and publications
INNER SPACE
Environment
The quintessence of Patagonia as revealed in the brand’s products
INTO THE HQ
Ventura
Ventura, the birthplace of Patagonia, shares some resemblance with the brand
OPINION
Matt Stoecker, environmentalist
PARTNERS
Collaboration
Patagonia seen from the perspective of its partners
REUSE
Campaign
Patagonia adds value to its products through the spirit of recycling
OPINION
Bellinda Baggs and Adam Kobayashi, professional surfers
LIVE SIMPLY
Value Consumption
The consumption trends, lifestyles, and values of Patagonia users and supporters
OPINION
Masamichi Toyama, President of Smiles, parent company of Pass the Baton
BRAND TO BRAND
Resemblance
Other brands sharing Patagonia’s philosophy are frequently used by Patagonia lovers
INFLUENCE
Commitment
Other brands influenced by Patagonia, or sharing Patagonia’s philosophy
B’S CUT
Nature Sustained
The breath of nature in Patagonia products
BRAND STORY
The Patagonia story has unfolded under founder Yvon Chouinard’s philosophy of cherishing nature
PATAGONIA CAMPUS
Everyday scenes from the Patagonia campus
HEADQUARTERS
Interviews with employees from different departments provide a broad understanding of the brand
CEO INTERVIEW
Rose Marcario, President and CEO of Patagonia
20 MILLION & CHANGE
20 Million & Change, an investment fund for ventures promoting social and environmental values
CONTRIBUTION
Major CSR activities conducted by Patagonia to benefit the environment and society
YVON CHOUINARD
A discourse with Yvon Chouinard, Founder of Patagonia
FIGURES
The results achieved by Patagonia’s diverse CSR activities
FROM THE EDITOR IN CHIEF
The Editor in Chief offers his observations on Patagonia’s core values.
OUTRO
