B IS AN AD-LESS MONTHLY PUBLICATION THAT INTRODUCES ONE WELL-BALANCED BRAND UNEARTHED FROM AROUND THE GLOBE IN EACH ISSUE. BETWEEN ITS COVERS, B NOT ONLY SHARES UNTOLD STORIES BEHIND THE BRAND BUT ALSO ITS SENTIMENT AND CULTURE THAT ANY READERS INTERESTED IN BRAND MARKETING AND MANAGEMENT CAN LEAF THROUGH WITH EASE.
[BRAND STOTY]
Intended to be a generic line for the Seiyu Supermarket Group, Muji was launched in Japan in 1980, as Mujirushi Ryohin, which means “no-brand quality goods.” Having initially started out with just 40 products, Muji now sells more than 7,000 different items and has successfully expanded into the housing business, proving that a brand can indeed sell a lifestyle aesthetic.
INTRO EDITOR’S LETTER STORE
Images of Muji shoppers and comments on Muji from the media
OPINION A multifaceted take on the Muji brand from Professor Ken Kusunoki
INNER SPACE Muji’s approach to consumption as defined 124 by its lineup of over 7,000 items
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